Patterns applied to the business cards
The back page is printed white on white
Ernst Chladni plates, discovered in the 1807
Chladni software generator by Mathieu Rudaz
Exclusive font by Emmanuel Rey
Photography by Cédric Widmer
Photography by Cédric Widmer
When Pierre Amoyal came to see me to commission a design for the new graphic identity of the Camerata de Lausanne, I felt very flattered. I greatly admire and respect classical musicians, who devote themselves body and soul to bringing us emotions.
Because of my ingrained curiosity, I often ask myself the question: how can something invisible, like music, be graphically portrayed? Some time ago I needed to find a solution to visualise the concept of rarity. I solved this puzzle by inventing a random print technique called WROP. For the Camerata de Lausanne, I looked for a way of visualising sound, but without using images from the world of music per se (notes, instruments, etc).
How to visualise sound?
My research led me to the work of Ernst Chladni, a German physicist and the father of modern acoustics. Chladni had discovered that by taking a copper disc sprinkled with sand and rubbing it with a bow, he could obtain geometrical figures. This fact demonstrates that music also has a physical effect on matter. So I followed the geometrical thread discovered by Chladni and used it on all communication media for the Camerata de Lausanne. To give it a more contemporary feel and make it more manageable, I had software written by Mathieu Rudaz which allows us to generate images directly on the computer using a specific frequency.
To give a contemporary identity to the ensemble, composed of young and talented musicians, I chose a very modernist and minimalist font, “Neutraface”. The geometrical architecture of this font contains echoes of mathematics, a discipline beloved by classical composers. In addition, we asked the typographer Emmanuel Rey to personalise the geometry of the logo by refining its micro-definition. The content is processed with the Plantin font of the printer Christophe Plantin. The IT company Ergopix also helped design the website by creating a Chladni motif which constantly remodels itself. As a result, the home page visual changes shape according to the time of day. Finally, portraits of musicians were made by the Lausanne photographer Cédric Widmer, whose overriding aim was to depict the particular sensitivity inherent in each one. The graphic identity of the Camerata de Lausanne is dynamic; it adapts to the time of day, to the context, and therefore breaks free from the myth of a fixed identity.
Client: Camerata de Lausanne
Where: Geneva - Switzerland
Art direction and graphics: Demian Conrad
Script and generator Mathieu Rudaz, Qwertz
Micro typography: Emmanuel Rey, b+p swiss typefaces
Photography: Cédric Widmer
Photo website: Yvain Genevay