Logotype
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DESCRIPTION
Gabbani is the oldest delicatessen in the swiss italian part (1937). It is an old family business that survived and flourished until becoming the state-of-the-art reference in the food industry. 30 People are working to serve the best as possible to their costumers. The company is divided in the following sectors: food (vegetables and fruits, meet, wine and spirits, flowers, bread and pasta, G product line), restaurant, bed&breakfast and catering.
For Gabbani we have created the new identity and few promotional campaigns.
The idea behind the project was create a fashionable and bold identity in order to stand out from the crowd in a competitive market. Visually the references are from the flavour of the 30's with a mix of various typographies and the use of the black&white optical art typical of the 60's.
Project: New identity
Client: Gabbani
Where: Lugano - Switzerland
Art direction design: Demian Conrad
Photo: Olivier Lovey, Sylvain Meltz
What:
- Naming
- Logotype
- Type setting
- Color palette