Building
1/8
DESCRIPTION
The client core business is to buy, stock and deliver food in all Ticino Canton. When they contacted me they were opening a new big center and I spotted straightaway that in the current logo of the time there were a semantic problem. In fact the monogram was a "C" not a "G" letter. In changing that we realize that all the business model was base on facilities, rooms and vehicles. Analyzing that I came out with a solution that visualize the process of the company, using for each temperature a different color. The logo is become a vector of information for the content of the goods they are selling and for the employees a sing of witch department they are working in.
http://www.gruenenfelder.biz
Project: Corporate restyling
Client: Gruenenfelder
Where: Quartino - Switzerland
Art direction design: Demian Conrad
What:
Logo restyling
New corporate identity
Vehicles
Totem
Catalogues
Website