All poster family
Flyers A6
Poster F4
Red glasses and poster
Poster A3 with red glasses filter
Poster under red filter, O.W. Gluttony
John Greed
Kenneth Wrath
Samantha Sloth-Friedrich
Bill Wallace
Sexy Jodie
Catalogue
Luff catalogue cover
First spread
Festival venues
Spread
Spread
Section divider
Spread
Program
Video by Art Of Silence.
DESCRIPTION
It is called Lausanne Underground Film & Music Festival, but people prefer to use the acronym LUFF. After about 10 years of its activities, the festival had the vocation of demonstrating the panoply of music creation and cinematography left in the shadow of the mainstream culture. As for this ninth edition, the festival has seen its own management completely changed, I started my creative work with the idea of a kind of communication based on the concept of management, its own method of direction and engagement, and I tried to use all the techniques of this genre. The managers have been found in newspaper articles, their profiles have been selected for maximise their credibility, knowing that they would be applied on a campaign which uses an F4 format, an A6 postal card format, passing for A2 and A3. Also taking into account, videos, street performances and the opening ceremony under the shape of a board of director... The idea of management, has allowed to bring a critical and provocative view on different affairs which can be seen on swiss and foreign newspapers. For this reason the all campaign has been created with a double message, to be revealed thanks to a pair of glasses with red filters spread out during the performances. This team of managers, in reality is a team of monsters who let themselves revealed only with a second reading, we can notice that each character recalls one of the seven deadly sins.
Visit Luff
Project: LUFF propaganda 2010
Client: Lausanne Underground Film & Music Festival
Where: Lausanne - Switzerland
Art direction and design: Demian Conrad
Design assistant: Reto Stornetta
Intern: Sylvain Meltz
Photo propaganda: Olivier Lovey
Make up: Nadia Kuster, Lolita Bornand
Actors: Erik Dessfausse, Olivier Guibert, Liliane Hodel, Michael Rué,
Grégory Meirsschaut, Laurence Marisot and Angelina Heritier
Copywriting: Maxime Pégatoquet
Photo website: Yvain Genevay, Alice Joulot, Alexis Rochat
Printer: Sro Kundig Geneva, Iris Serigraphie Puidoux
Film: Issam Chaoudhi, Gwenaël Grossfeld
Performers: Frédéric Monnoye, Guillaume Capt, Daniel Siemaszko, Gwenaël Grossfeld, Anne-Catherine Clément, Pauline Lalondrelle, Lisa, Nicolas Favrod-Coune, Olivier Plumey, Isabelle Renaut, Camille Imesch, Margaux Degraff, Anthony Gonthier
It is called Lausanne Underground Film & Music Festival, but people prefer to use the acronym LUFF. After about 10 years of its activities, the festival had the vocation of demonstrating the panoply of music creation and cinematography left in the shadow of the mainstream culture. As for this ninth edition, the festival has seen its own management completely changed, I started my creative work with the idea of a kind of communication based on the concept of management, its own method of direction and engagement, and I tried to use all the techniques of this genre. The managers have been found in newspaper articles, their profiles have been selected for maximise their credibility, knowing that they would be applied on a campaign which uses an F4 format, an A6 postal card format, passing for A2 and A3. Also taking into account, videos, street performances and the opening ceremony under the shape of a board of director... The idea of management, has allowed to bring a critical and provocative view on different affairs which can be seen on swiss and foreign newspapers. For this reason the all campaign has been created with a double message, to be revealed thanks to a pair of glasses with red filters spread out during the performances. This team of managers, in reality is a team of monsters who let themselves revealed only with a second reading, we can notice that each character recalls one of the seven deadly sins.
Visit Luff
Project: LUFF propaganda 2010
Client: Lausanne Underground Film & Music Festival
Where: Lausanne - Switzerland
Art direction and design: Demian Conrad
Design assistant: Reto Stornetta
Intern: Sylvain Meltz
Photo propaganda: Olivier Lovey
Make up: Nadia Kuster, Lolita Bornand
Actors: Erik Dessfausse, Olivier Guibert, Liliane Hodel, Michael Rué,
Grégory Meirsschaut, Laurence Marisot and Angelina Heritier
Copywriting: Maxime Pégatoquet
Photo website: Yvain Genevay, Alice Joulot, Alexis Rochat
Printer: Sro Kundig Geneva, Iris Serigraphie Puidoux
Film: Issam Chaoudhi, Gwenaël Grossfeld
Performers: Frédéric Monnoye, Guillaume Capt, Daniel Siemaszko, Gwenaël Grossfeld, Anne-Catherine Clément, Pauline Lalondrelle, Lisa, Nicolas Favrod-Coune, Olivier Plumey, Isabelle Renaut, Camille Imesch, Margaux Degraff, Anthony Gonthier