WROP – Demian Conrad
Museum für Gestaltung Zürich

“Hi, I’m a Swiss graphic designer and creative director, founder of Automatico Studio. My practice focuses on visual identities, editorial design and wayfinding systems for architecture, culture and institutions.
Alongside commissioned work, I develop research-based projects exploring the grey zone between art and applied design through books, posters, writing and experimental printing processes. Seeking poetry in the offset, I pursue simplicity as a form of resistance and challenge established frameworks to open space for new meanings.”